Our content strategy the heart of our marketing.
Sharing as a Strategy
We have fully embraced a ‘sharing’ mentality as it relates to our knowledge and skills. We want the public to understand not only what we do during a transaction, but how superior analysis and market knowledge can positively impact decision making. Bragging about our sales numbers or screaming ‘We’re #1’ at the top of our lungs is not a recipe for client engagement.
Not only do we write for our own sites, we write for others as well. Creating engagement at the local level is important, but reaching a national audience can be rewarding, too.
Writing is Key to Engagement
Our blogs were created to help the market make sense of what is an increasingly complex and nuanced market.
By sharing what we know about market values, neighborhoods, development trends, techniques, marketing, pricing, and technology, we hope to raise our clients’ awareness and help them understand what we do on a daily basis.
And of course, we fully encourage our agents to make use of the blogs in their own marketing programs.
Some of Our Most Popular and Most Often Used Articles
Below is a small sampling some of our favorite and most engaged blog entries. We use these articles regularly as a part of everyday communication with our clients and as a basis for our drip marketing campaigns.
The ‘Humblebrag’ Article
The ‘Condo Finance’ Post