When we opened One South, we wanted to create a brokerage that was different in every way. Our primary goals were to:
- Blend residential and commercial practices under one roof
- Offer agents an unparalleled level of support
- Provide clients with the highest level of service and knowledge possible
Oh, and we wanted our brand to look different, as well.
Change the Message
We felt the heavy-handed marketing and ego-centric message that agents and brokerages had traditionally employed was as archaic as it was ineffective, so we consciously chose to walk a different path.
Few realize that the market defines your brand — not you — and when you help them understand who you are, what you do, and why you matter, the brand that you think you are and the brand the market thinks you are become one and the same.
That interpretation of brand drives our internal edict.
In our view, elegance is derived from print and web material that is open, clean, and simple.
We want the properties we represent to be the star of the show and the use of complicated fonts, multiple colors, complex logos, and ‘look at me’ messaging stifles the focus and takes the power away from the property itself .
A tremendous amount of time and effort was spent on our brand. From our more contemporary and simple logo to the ultimate in minimalist corporate colors, we want the public to understand who we are.
A Brand of Knowledge
While the visual representation of brand is important, it means nothing if the client experience is lacking.
Yes, service is important, but the real power lies in combining that service with honest, expert advice. Being able to impact a client’s short term and long term bottom line with advice that matters is the ultimate service. When your market acumen and interpretation can powerfully impact decision making, the most positive results will occur.
At One South we view it as our responsibility to provide our agents and their clients with the kind of interpretation and strategic advice that they deserve so that they can make decisions based on analysis, not conjecture.
The Market Sees the Difference
We often get comments from clients or agents to the effect of…
Who handles your web development?
Who writes your blogs?
Who does your brochures?
The answer to which is “well, we do…”
To us, these comments are high praise. We take pride in having created a brand whose core values and objectives are understood by the market and backed up by the talent and expertise with which our agents and staff execute their practices every day.